Insights

Notes for people who win clients and want to own what they build.

01

Articles

  1. 01

    Why the line about what you brought in is the only one on your CV that matters

    A backer reads one line of your CV first: what you brought in, for whom, and whether you could do it again on your own.

    5 min read · November 2026

  2. 02

    The first three clients: how to win them without your old employer's list

    Your first three clients come from public information, your own reputation and the conversations that are legitimately yours. Nothing else.

    5 min read · November 2026

  3. 03

    A one-page plan that survives contact with month one

    One page: the business in a sentence, three target types, pricing and costs, twelve weeks in numbers, and the two targets you will be judged on.

    5 min read · November 2026

  4. 04

    Profit share, explained like an adult

    What profit means, why your share is paid after clawback, why it beats a fixed pay packet once the desk works, and what the shareholding changes.

    5 min read · November 2026

  5. 05

    Running a UK or US client from Lahore, Manila or Colombo

    Hours, tone, contracts, invoicing and local entities: the practical details that make a distant desk feel local to a client.

    5 min read · November 2026

  6. 06

    Three months to prove it: what we look for when the numbers are early

    At three months revenue says little. A backer reads effort, honesty and learning, and whether the numbers show a slow start or a wrong bet.

    5 min read · November 2026

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